SOLUTIONS AND SERVICES
Based in historic downtown Northville, Michigan, Herta is a strategic communications + marketing firm. We work to build your brand, transform your reputation and ultimately strengthen your business performance. Herta specializes in finding real-life stories that optimize your products through a robust and authentic customer messaging approach. Our core services are:
Communications + Marketing Strategy
Is your company’s narrative consistent and connected across all your marketing and communication channels? Is the story real and driving the correct results? Using a seven-step approach, we objectively evaluate the alignment between your organization’s goals and your communications. We look strategically at key audiences, assess communication channels, analyze research, prioritize “hot” areas and develop actionable plans to drive alignment and the right results.
Hands On Support
Are you short staffed and need temporary or long-term communications resources? Our team is turnkey and experienced with Fortune 500 companies as both strategic advisors and roll-up our sleeves team members. We’ve seamlessly supported senior leaders and global business units as an extension of the Communications team.
Employee Engagement + Internal Communications
What are your top three employee issues and concerns? Do your employees trust leaders in your organization? Ralph Waldo Emerson said it best, “Your actions speak so loudly, I cannot hear what you are saying.” We work across organizations, regions and levels to improve leadership and employee engagement. We have experience partnering with plant leadership teams (union and management) to facilitate the development of local strategic communication plans with measurable targets that align with business needs.
Social + Traditional Media Relations
Are the media familiar with your products and services? We specialize in helping you find real life customer and employee stories that clearly articulate your product benefits. We’ll pitch these stories to journalists in TV, print, radio and bloggers to position your company as a leader in its industry.
Digital/Social Media Strategy + Activation
Are you effectively using the web and social media to connect with customers and employees? Are your messages consistent across channels and telling a compelling story about your company? Are you monitoring the content and responding to customers and future prospects? We can help you develop a proactive digital strategy and actively participate in online conversations while keeping your story relevant and aligned with your business needs.
Graphic Design + Branding
Are you clearly conveying your message visually? In today’s fast paced world, graphics need to be simple and memorable. We offer a wide range of digital and print services, including branding, marketing materials, custom illustrations, presentations and infographics.
Crisis Communications
Is your company teetering on the edge of a potential crisis? Do you need to quickly reach multiple audiences with a focused message? We’ll help you develop a comprehensive mitigation and recovery plan of action and timeline with measures that align with your business needs. We take an integrated approach to identify the important people, groups and organizations to get there with easy to understand messaging.
Content Development
Are you offering a regular cadence of fresh content on your website, intranet and social media channels? Can your company quickly and effectively develop press releases and supporting photo/graphic and video assets to share news about product development and new initiatives? Successful companies must engage employees, customers and the media on a regular basis through established and emerging channels, but often don’t have the budget to pay the overhead costs of staffing a full-time communications department. Our content solutions will help you meet short- and long-term needs to communicate frequently with stakeholders across multiple internal and external channels.
LIVE + Virtual Events
How do you connect with employees, customers, media and other key constituents around the globe? We offer a way to experience live events with a combination of broadcast, motion graphics, 3D technology presentations, video and chat – all of which can stream from multiple locations and meet virtually on your audience’s screen. Our revolutionary way forward is a complete interactive solution that can integrate with live trade shows, business meetings, conferences, product launches, training seminars and virtually any other event.